Now this is funny, but serious at the same time.
Recently a new game dev studio (Greenheart Games) released a cool new idea for a video game, and it was actually about coding video games. Now instead of doing an official release, they decided to uploaded the game to Pirate Bay.
The game became an instant hit, with thousands of downloads instantly. Only there was a kicker: this was a different version of the game with a message coded in:
“Boss, it seems that while many players play our new game, they steal it by downloading a cracked version rather than buying it legally If players don’t buy the games they like, we will sooner or later go bankrupt.”
[There were also a few other messages similar to this that randomly popped up]
It’s really sad, and true: if game development companies don’t get paid, they really will go bankrupt. There is the off chance that the game will go really viral and will create a brand for themselves and make the company worth much more, but they would still lose that oh-so-good (and necessary) revenue that comes in from game sales.
The game developers said him and his brother came up with the plan in order to really show how terrible game piracy can be for a company like this.
Apparently this little trick worked, and the players actually paid for their games by actually going to the Greenhart Forum and reporting that they felt guilty.
Still the numbers show that there is a lot of evil left in the world: about 3000 pirated to 200 purchased copies.
I’ve pirated games before, but haven’t done so since I’ve “grown up.” It is just like stealing and I wouldn’t walk into a store and steal a game, so I shouldn’t do the same online.
Its killed music companies as well as software companies (as well as movies)
This is a really crafty lesson that we can all learn from.